Pre-orders of Turtles toys hit record levels

Demand for TMNT action figures and play-sets exceeds Flair's expectations.
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Flair has reported that initial pre-orders of its new Turtles toy range have smashed its original ‘ambitious’ sales targets.

The toy line based on Nickelodeon's Teenage Mutant Ninja Turtles refresh includes a variety of action figures, vehicles and play-sets and is set to launch nationwide on December 1st.

However a small number of toy shops will be selling Turtles toys a week early on November 24th, ToyNews can reveal.

Simon Hedge, Senior VP of Sales and Marketing at Flair Leisure Products comments: "As a cult classic and toy phenomenon, we always knew our new Teenage Mutant Hero Turtles toy collection would prove exceptionally popular, however the level of demand to date has exceeded all expectations.

"One of the key attributes to this is the nostalgic element; the toys are attracting not only a new generation and avid fans of the Nickelodeon show, but also dads who were original fans the first time round."

Flair will unveil new additions to the Turtles range – manufactured by US toy maker Playmates – throughout 2013.

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