"Power Rangers has been under leveraged and undervalued": Hasbro's Goldner confirms new movie intentions

The CEO of Hasbro has highlighted that he felt Power Rangers had previously been a vastly under leveraged and undervalued brand, one that could be exploited far better now it falls under Hasbro’s ever-growing remit.
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Hasbro has confirmed its intentions to produce a Power Rangers movie, having recently acquired the popular franchise from Saban.

Hasbro’s CEO, Brian Goldner revealed the firm’s intent in a speech about the acquisition of Power Rangers to attendees at the Bernstein Thirty Fourth Strategic Decisions Conference in New York.

He highlighted that he felt Power Rangers had previously been a vastly underleveraged and undervalued brand, one that could be exploited far better now it falls under Hasbro’s ever-growing remit.

Hasbro has had previous experience in bringing toy lines to the movie space at varying levels of success through its own Transformers, My Little Pony and GI Joe brands.

“We have now announced the acquisition of Power Rangers,” Goldner said, adding that Hasbro intends to “plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products to do so globally.”

He added: “We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”

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