Posh Paws unveils Puppy Love plush

The licensed plush range is now on sale in Tesco, Toys R Us and Birthdays.
Author:
Publish date:
Social count:
0
3814_mypictr_300x300.jpg

Barry Groves, managing director, Posh Paws said: “We at Posh Paws are delighted with the reaction to Puppy Love. Everybody who has seen and heard the puppy can’t help smiling and some even sing along.

"The first product went into stores in October and we are expecting great things for Christmas but an even better Valentines Day."

The Puppies received a warm welcome at Brand Licensing Europe 2010 recently in London, and a number of new licensing partners are now on board for the music property, including Absolute Garments for apparel and Wesco for clocks and watches, with products due to launch in 2011.

A first in its kind, the Puppies sing the original iconic hit ‘Puppy Love’ written by Paul Anka and a hit for Donny Osmond. Puppy Love is the result of a collaboration between Chrysalis Music, Posh Paws, Universal Music, Big Ideas and DCD Publishing.

Michael Gottlieb, head of licensing and music merchandising, DCD Publishing (pictured) added: “DCD Publishing’s music merchandising division now represents nearly six million songs from the world’s leading music publishers and Puppy Love just demonstrates the market potential for such timeless classics.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.