Posh Paws to launch Disney Tsum Tsum Series 1 and 2 to all retailers this July

Characters in the range include Minnie Mouse, Winnie the Pooh, Marie, Donald, Stitch, Lady, Dumbo, Goofy, Pluto, Piglet and Eeyore.
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Posh Paws is set to release Disney Tsum Tsum Series 1 and 2 to all retailers this July.

Characters in the range include Minnie Mouse, Winnie the Pooh, Marie, Donald, Stitch, Lady, Dumbo, Goofy, Pluto, Piglet and Eeyore, and the firm will be launching further Tsum Tsum collections throughout this year and into 2016.

Tsum Tsums are small, stackable round plush toys of Disney’s most beloved characters and the range is already a global phenomenon with more than 1.6 million units sold in Japan.

The brand comes from a popular smart-phone gaming app that was originally launched in Japan but is now available around the world, boasting 40 million downloads to date.

"You just have to look at the product and you know that Tsum Tsum is going to be a hugely successful collectable for fans of all ages," said Lauren Hayward, group brand manager at Posh Paws.

"We’re delighted to be working with Disney on this exciting new property. The Tsum Tsum range is an exciting, fun offering for consumers and we cannot wait to bring more characters to the market.”

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