Posh Paws signs Roland Rat

Firm inks deal to produce toys based on the 80s TV character.
Publish date:

Bulldog has added to the licensing programme for Roland Rat - with Posh Paws coming on board for plush, talking plush, keychains and ceramics.

The firm joins Poetic Gem, which recently signed on to produce apparel. Roland Rat is also the face of a marketing campaign for the relaunch of Birds Eye Supermousse.

"The reaction from the licensing world to Roland's return has been incredible," said Bulldog MD Rob Corney. "We've now got two top licensees on board and are in talks with many others across a whole range of sectors - this is one hot rat."


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.