Posh Paws pushes PP Ponies range at showjumping festival

Plush pony range appeared at The Alexanders Horseboxes British Showjumping Scope Festival held at Stafford County Show Ground.
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Posh Paws raised awareness of its PP Ponies soft toy pony range at The Alexanders Horseboxes British Showjumping Scope Festival held at Stafford County Show Ground.

PP Ponies were launched into retail earlier this year with a collection spanning six ponies in a variety of colours.

Each pony has their own name and ‘likes’ so that kids can collect them all, groom their manes and create their very own stables.

“When looking to showcase our own brand toys we look to specifically target the consumers of this particular product," said Lauren Hayward, group brand manager at Posh Paws International.

"The Alexanders Horseboxes British Showjumping Scope Festival was the perfect fit as the show attracts the smallest of riders, teens and many families.

"We received such a fantastic response for our product and huge interest in purchasing the product. We’re currently looking to extend the range and the success at the event points to really strong demand for our PP Ponies range.”

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