Playtime PR expands client horizons with new US agency alliance

“This is a really exciting next step for Playtime. Our intention is to build a network of agency alliances in various territories to strengthen our offering."
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US and UK

UK PR agency, Playtime PR is forming an alliance with Southard Freeman Communications, an award-winning communications agency with offices in New York and New Jersey.

The deal provides Playtime’s clients with access to Southard Freeman’s PR services in the US, while Southard’s clients will be able to tap into Playtime’s services in the UK and Europe.

The two agencies already share a number of client brands in the toy space, including Thames & Kosmos and Sensible Object.

Lesley Singleton, founder and managing director of Playtime PR, said: “This is a really exciting next step for Playtime. Our intention is to build a network of agency alliances in various territories to strengthen our offering.

“We have certainly found the perfect US partner in Southard Freeman – the team has an enviable heritage in toy PR and beyond, spanning decades and including legacy campaigns such as the launch of Tickle Me Elmo and LeapFrog’s Leap Pad, as well as the 50 anniversary of Etch a Sketch and 30 years of working with Mattel.

“As our clients increasingly require support in the USA, we are pleased to have found an agency whose approach is creative, effective and harmonises with our own. Bill and Bruce’s team shares our passion, drive and love for the toy space as well as our sense of humour, while valuing creativity and campaign diversity.”

Bill Southard, co-founder and CEO of Southard Freeman, added: “We have long admired the work that Lesley and her team have executed on behalf of their impressive portfolio of clients and are thrilled to formalise our partnership.

“Increasingly our clients are looking for support across the globe and we could not have partnered with a more professional, experienced and dedicated company than Playtime.

“Bruce and I look forward to much success and a long-term partnership that will not only benefit our two respective firms, but our clients as well.”

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