Playmobil's first ever app coming this year

Toy company sets sail for uncharted territory with Playmobil Pirates app.
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Playmobil fans will be able to get a dose of Playmobil action on the go when the brand ventures onto iOS and Android devices for the first time later this year.

The free Playmobil Pirates app is being made by the prolific mobile developer Gameloft, which is also working on My Little Pony and Littlest Pet Shop smartphone games for Hasbro.

In Playmobil Pirates players will be challenged to build their own pirate camp and recruit pirate Playmobil people to complete quests and mini-games.

The design will ‘remain faithful to the Playmobil characters and the exciting pirate universe’.

"We are thrilled to collaborate with a leader in digital games," said Christian Buchner, project manager new media, from Playmobil.

"By featuring our world-famous pirates' toys in an innovative and user-friendly digital game, Gameloft supports us in bringing Playmobil fans a new, totally immersive gaming experience."

Gonzague de Vallois, VP of publishing at Gameloft, said: "Playmobil is one of the most famous children's brands in the entertainment world and we're excited to be the first publisher to bring these hugely popular toys to life on digital platforms. We've put a lot of effort into creating a gaming experience that remains faithful to the fascinating Playmobil universe, from the famous pirate ship to the brand's unique characters."

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