Playmobil to launch How to Train Your Dragon play-sets

"We believe the Dragons products will ignite our fans’ passion even more and at the same time invite more children to get to know the play benefits of Playmobil."
Author:
Publish date:

Playmobil has partnered with DreamWorks Animation to develop a series of How to Train Your Dragon play-sets. 

Due for release in autumn 2017, the new Playmobil Dragons sets will feature Hiccup, Toothless, and the dragon riders of Berk as 7.5 cm tall figures.

“We are excited to bring the world of How to Train Your Dragon to life as Playmobil toys," said Silke Heinrich, member of the executive board at Playmobil.

"The epic story with its adorable characters and amazing scenery is just perfect to encourage hours of imaginative role play. We are pleased to be aligning with DreamWorks to launch a new line of toy sets with a strong appeal among our joint target group. We believe the Dragons products will ignite our fans’ passion even more and at the same time invite more children to get to know the play benefits of Playmobil.”

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.