Playmobil signs ITVS GE for new animation Super 4

ITV will develop range of adult and kids product for new animation inspired by Playmobil universe
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ITV Studios Global Entertainment has signed a new UK consumer products partnership with Playmobil and Method Animation for the new TV animated series, Super 4.

As the toy firm celebrates its 40th anniversary alongside the launch of the new series, ITVS GE is developing a licensing programme targeting both young fans and adult collectors of the brand.

Focusing on the retro appeal of the Playmobil brand, the adult range will include specially designed gifts and accessories, while the kids' line will include categories such as apparel and publishing.

Read the full story on Licensing.biz

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