Playmobil Pirates app hits iOS

Game promises to re-create the role-play values of Playmobil toys.
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Playmobil has released its first ever game app.

Plamobil Pirates is available on iOS platforms now and is set to hit Android’s Google Play store soon. 

In the game players take control of popular figures from Playmobil’s popular Pirates toy line, as they recruit their own crew to set sail on their own pirate ship and build a pirate camp.

Playmobil says the game is in-line with the values of its toys, which help to develop kids’ creativity and stimulate imaginations.

The app itself is free, but ‘Pirate professionals who would like to speed up the expansion of their empire’ have the option to buy additional in-game currency.

Playmobil teamed up with top mobile app developer Gameloft to make the game.

"With Gameloft comes a reputation of an experienced player in the market of mobile and social games. We are excited about bringing our pirates to the digital world via a creative platform so entertainingly and in such great detail,” said Christian Buchner, project manager, from Playmobil.

“With the first Playmobil app, we are not only offering our fans a totally new mobile gaming experience, but are kick starting our presence in the booming smartphone and tablet market to enable us to make new and existing fans even more enthusiastic about our brand.”

Karine Kaiser, VP of marketing and licensing at the app's developer Gameloft, said: “For the first time, real Playmobil-brand toys will come to life on smartphones and tablets around the world. Many children will surely find PLAYMOBIL toys under the Christmas tree this year, among which is the current best selling retail product from the Pirates toy line, The Pirates Ship. We’re thrilled and eager to help Playmobil fans to discover them on digital platforms, in a complementary and entertaining experience to the one they’re used to with their favorite toys. This partnership will also allow us to enrich our catalogue of family games even more.”

ToyNews first reported news of the Playmobil Pirates app in August.

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