Playmobil outlines its social media strategy

Twitter and Facebook will be a key part of Playmobil UK's communications this year.
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Playmobil UK has announced its presence on Twitter and Facebook.

The social media channels will be used to inform customers and retailers of announcements, promotions and products. 

Marketing manager Jamie Dickinson said: "Social media is part of our day-to-day lives now and it’s a fantastic way for fans and those wanting to find out more about the brand to come together and share their stories.

"We are delighted to take Playmobil’s communications to the next level."

The new UK accounts follow launch of Playmobil’s international Facebook page last year.

Playmobil has also recruited high profile members of the UK parent blogger scene to work as abassadors for its Playmobil Playologist programme.


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