Play-Doh kick-starts Imagination Tour at Westfield Stratford

‘We’re really excited to take Play-Doh around the UK this summer and drive brand engagement with both kids and the big kids who’ve grown up with it,’ says Hasbro’s Craig Wilkins.
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Westfield Stratford is welcoming the Play-Doh Imagination Tour, which is set to visit cities across the country this summer.

The interactive tour will give fans the chance to experience creative play using the Play-Doh putty.

On the tour, kids will be able to head to the play tables to create anything they wish with Play-Doh, while the Kitchens Creations station will provide them with all the tools to design their strangest food creations.

“We’re really excited to take Play-Doh around the UK this summer and drive brand engagement with both kids and the big kids who’ve grown up with it,” said Craig Wilkins, marketing director at Hasbro.

“Play-Doh had a great 60th anniversary year in 2016 and has given us a fantastic platform to develop the brand and continue inspiring creativity in children.”

The Play-Doh Tour will visit the following locations between July and September 2017:

  • Westfield, Stratford – 26th to 30th July
  • Metrocentre, Newcastle – 2nd to 6th August
  • Bristol Balloon Fiesta – 10th to 13th August
  • Birmingham Bullring – 13th to 17th September

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