Plasticine stars at Chelsea Flower Show - ToyNews

Plasticine stars at Chelsea Flower Show

TV presenter James May will create a garden from Plasticine at the show as part of his new series.
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The garden, made entirely from Plasticine, demonstrates the brand’s modelling qualities and will make up one programme of the James May’s Toy Stories series.

Flair Leisure Products, the brand owner of Plasticine, has been working with the production team, Plum Pictures, to supply them with the necessary products.

The Plasticine garden will form the basis of one of six James May programmes about familiar toy brands, due to be screened at the end of the year.

Lindsay Hardy, marketing director of Flair, said: “Supplying such a bulk order of Plasticine has been no mean feat for Flair and involved organisation and a quick turnaround across the entire company - marketing, product development and operations.

“It’s all been worthwhile however; as we can’t wait to see the end results and are sure they are going to be stunning.”

Chelsea Flower Show takes place May 19th – 22nd 2009.


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