Plasticine stars at Chelsea Flower Show - ToyNews

Plasticine stars at Chelsea Flower Show

TV presenter James May will create a garden from Plasticine at the show as part of his new series.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The garden, made entirely from Plasticine, demonstrates the brand’s modelling qualities and will make up one programme of the James May’s Toy Stories series.

Flair Leisure Products, the brand owner of Plasticine, has been working with the production team, Plum Pictures, to supply them with the necessary products.

The Plasticine garden will form the basis of one of six James May programmes about familiar toy brands, due to be screened at the end of the year.

Lindsay Hardy, marketing director of Flair, said: “Supplying such a bulk order of Plasticine has been no mean feat for Flair and involved organisation and a quick turnaround across the entire company - marketing, product development and operations.

“It’s all been worthwhile however; as we can’t wait to see the end results and are sure they are going to be stunning.”

Chelsea Flower Show takes place May 19th – 22nd 2009.

Related

10_Jonathan Ross 300.jpg

Star turns

We find out what it takes to turn toys into TV stars and ask: could an appearance on a top show be the most valuable form of toy PR?

10_Rising-Star-logo-web300pxl.jpg

Rising Stars

We teamed up with recruitment specialist, Aardvark Swift to scour the toy market for the trade's up and coming youngsters...

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.