Vivid is reporting that sales for its Phlat Ball have been at an all-time high across the Easter period
Phlat Ball is a transforming disc ball that allows consumers to throw a disc and catch a ball by combining a frisbee and a ball in one.
TV advertising for the product kicked off just prior to Easter, and it appears to have paid off.
“The response to TV advertising has been incredible with sales uplifting by almost 500 per cent compared to this time the year before," said Kira Mutimer, brand manager at Vivid.
“Despite the typical British weather and the time of year that we are in, the strong success we are witnessing from early on gives us the greatest confidence that 2016 is going to be the best year for Phlat Ball yet and as result we are placing incremental orders to ensure that we can keep up with the increased demand.”
Phlat Ball will continue to be TV advertised throughout the summer months.