Phenomenal demand set to drive Bing toy sales in 2015

Fisher-Price, Ravensburger and HarperCollins will all launch pre-school lines in AW this year.
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Acamar Films is expecting big things for the new collection of Fisher-Price toys based on its hit pre- school show, Bing.

The firm has seen ‘phenomenal demand’ from retailers and consumers, who are already flocking to social media to learn more about the upcoming line-up.

Inspired by the popular CBeebies series, the Fisher- Price range will launch in AW this year and will include plush collections such as a Talking Bing, a series of figures, vehicles, play-sets and bath toys.

Meanwhile, Harper Collins will be increasing its range of books centered on the show, with an extensive mini-library, sound books and wipe clean books, along with a Bing annual.

According to Acamar, early demand for Bing products has been so high, that the company has also launched a Make Your Own range of knitting, sewing and craft projects through its Facebook page to plug the gap.

Meanwhile, Ravensburger had already sold through its spring 2015 stock before Christmas 2014, and is now developing new formats for autumn/winter this year.

“Demand has been phenomenal,” Bethan Garton, head of licensing at Acamar Films, told ToyNews. “We have had nothing but positive feedback from retailers to the Fisher-Price toy range and consumers are already asking about the toys, so we know there is a strong audience.”

“We worked tirelessly to make the show resonate with the audience and to develop a show of the highest quality.

“Every Bing thing needs to follow the same path. To date, we have secured our first choice partners in our launch categories and we are proud to have HarperCollins and Fisher-Price on board. Our aim is to continue to handpick best in class partners in areas such as apparel and art and crafts to grow the Bing family.”

Acamar Films now believes that Bing will be the pre- school property to watch this year and owes its early success to it universal appeal.

“There aren’t many unisex brands for pre-school and Bing is about real the experiences of pre- schoolers,” said Garton.

“The range we have developed gives children an opportunity to play our their own experiences with the toys.

“Everyone has a Bing moment they can relate to and the emotional narratives and characters really capture the attention of all ages. Bing was developed as a long term global proposition which offers retailers a truly unisex brand that will breathe new life in to the pre-school sector,” she concluded.


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