LeapFrog's new LeapPad2 and LeapsterGS devices officially went to retail this morning and celebrity dad Peter Andre was on hand to celebrate the new arrivals.
At a special VIP event held in Oxford Street's John Lewis, Andre showcased the electronic learning products to children, parents and the press.
LeapPad2 has an RRP of £89.99 while the LeapsterGS carries an of RRP £64.99. Both systems are available in green and pink colours.
Reality TV star Peter Andre playing with a LeapPad2.
Speaking about the LeapPad2 retail launch, Chris Spalding, managing director and senior vice president for EMEA and Australasia at LeapFrog, said: “Retailers are already predicting this will be one of the most popular Christmas presents and we agree.
“LeapPad2 follows on from the fantastic success of LeapPad and we have managed to squeeze in even more features that help children reach their potential.”
Talking about the LeapsterGS, Spalding commented: “We are confident that children will love the depth of gameplay fun within a device which has been specifically designed for them.
“The LeapsterGS really is the next generation in children’s handheld gaming devices and shows the tremendous combination that only LeapFrog can achieve in exciting gameplay coupled with rich educational learning.”