Peppa Pig Weebles competition trends on Twitter

During the competition time, nearly 3 million tweets to half a million unique users were delivered.
Publish date:
Social count:

Character Options is celebrating after its new Peppa Pig Weebles caused a storm on Twitter.

On February 13th from 1.00pm to 3.00pm Character held a competition on Twitter for fans to win one of 12 Weebles figures or playsets.

When the hashtag #peppaweebles was first tweeted, the brand started to dominate Twitter’s UK trends, taking the number one spot on the 10 UK trending topic spots.

During the competition time, nearly 3 million tweets to half a million unique users were delivered.

“Social media is an important element for any modern pre-school brand’s success," said Rachel Copeland Jones, brand manager, Character Options.

"In this two-hour period, Tweets were coming in thick and fast and the comments, from the mums and dads at home, about our range were great to see.

"To trend at number one on Twitter was amazing and just goes to show the strength of feeling that the combination of Weebles with Peppa Pig will command.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.