Peppa, Ben & Holly and Humf get digital makeovers

Entertainment One Family has given its core brands a new website and Facebook pages.
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The websites and Facebook pages will also be joined by Twitter accounts for all three brands soon.

www.peppapig.com features original interactive content which has helped boost traffic to the site since by 66 per cent since it relaunched on November 4th 2011.

The new site includes ‘Peppa Me’ a feature that allows children to customise a character and create a personalised avatar. Once registered on the site, parents and kids can log on and use their avatar to play games across the site. Registered users will also receive unique promotional offers, applications, newsletters, competitions and brand updates.

Additionally, free online advent calendars for Peppa Pig and Ben & Holly’s Little Kingdom will be available on the official websites from December 1st 2011. All digital projects have been managed by London agency Bionic Communications.

Andrew Carley, head of global licensing, Entertainment One said: "The internet is an integral part of the every day lives of parents and children and we have recognised that our brands need to develop robust digital strategies to reach families online.

"Mums in particular are adopting new technologies such as smart phones and social media to make their lives easier whether that means staying in touch with family and friends, research, online shopping and finding discounts and of course keeping children entertained and engaged.

"The new Peppa Pig website and social media channels for our three core brands is the first step in an on-going strategy to strengthen the presence of our brands online and to create online destinations that entertain children, keep parents abreast of all the latest brand developments whilst also serving as an effective marketing tool for our key licensees."

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