Over half of parents expect gadgets or computer games to ‘feature heavily’ on their kids’ Christmas lists, a YouGov survey has found.
Research comissioned by Hasbro also revealed that 27 per cent of British parents of children aged under 18 think their kids play too many video games.
Despite the popularity of video games and gadgets, demand for traditional gifts is still strong, with 17 per cent of parents telling Hasbro that traditional favourites board games would feature on their children’s wish list.
Nearly half (47 per cent) of parents said they were worried about Christmas. Money was the number one concern, with nearly a third of mums and dads saying they were stressing about how to pay for festive celebrations.
Foye Pascoe, UK Country Manager from Hasbro said: “Over half of the parents we surveyed are most looking forward to spending time with their family this Christmas. While online games are a part of daily life, a bit of face to face competition is a great way to bring people together during the holidays.
“The new Zynga games from Hasbro bring hugely popular digital game brands like Words With Friends and Draw Something to life and are sure to help create lasting family memories this holiday season.”
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