Optimus Prime truck tours UK to promote Transformers Beast Hunters toys

Fans will have the chance to play with the range and watch a new DVD on big screens.
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Hasbro's Optimus Prime truck is touring the UK this summer to celebrate the launch of the new Transformers Prime Beast Hunters toy range.

Fans visiting the events will have the chance to play with the new toys at an interactive Transformers station - and watch the new DVD series on big screens.

Kids will ask be able to engage with digital play areas. They can have customisable pictures taken with Optimus Prime and the new Beast Hunters against a green screen.

The Optimus Prime truck will be stopping at the following events this summer:

  • Royal Highland Show, Edingburgh: June 20th - 23rd
  • Fairford Airshow, Swindon: July 20th - 21st
  • Sunderland Airshow: July 27th - 28th
  • Bristol Airshow: August 8th - 11th
  • Lollibop, London: August 16th - 18th
  • Bournemouth show: August 29th - September 1st

Transformers Prime: Series One - Decepticons Unleashed will be released on DVD on June 24th and will retail at £10.99.

The Transformers Prime Beast Hunters toy range is being backed by a record ad spend.

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