OPINION: The toy/tech balancing act

Despite the rise of technology, traditional toys and play patterns will always be popular.
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‘Toy industry terrified of tablets’ has been a much-talked about subject of late, but our cover story this month explains why traditional toy companies shouldn’t be scared of embracing new technology.

To be fair, the toy business is not as reticent as it used to be about accepting new ways of doing things. And the boost that the likes of Moshi Monsters and Skylanders have given to the market cannot be ignored. 

At time of writing, Mind Candy had 90 job vacancies to fill – and this comes after hiring 100 staff in 2012. For those of us who remember the firm in its infancy back in 2003, this is pretty mindblowing. Mind Candy has also just told us it will experiment with its next brand on tablets before it launches toys.

But traditional toys and play patterns will always be popular – look at how well GP Flair is doing currently in the action figures sector for its Teenage Mutant Ninja Turtles line.

Read the full opinion piece here.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.