OPINION: The price hiker's guide - ToyNews

OPINION: The price hiker's guide

Vivid boss, Nick Austin looks at an inevitable price rise and its effect on the industry.
Author:
Publish date:
5_Pocoyo.jpg

Nobody likes price increases, that’s for sure. However, the combination of unfavourable macro economic factors that have hit manufacturers recently is quite unprecedented in the past 30 years.

Currency depreciation of 22 per cent year on year, coupled with Chinese cost increases across last year averaging 15-20 per cent have meant that anyone importing an item for £1 in January 2008 is paying £1.45 for the same item now.

Add domestic cost increases on freight, energy costs, advertising costs and salaries to the mix and you have ‘the perfect storm’ with serious destructive capability.

To read the full article, click here.

Related

5_TN90 SPecial Offer Bag Tag.jpg

The price hiker's guide

A multitude of negative economic factors make a rise in the price of toys somewhat inevitable. But, argues Vivid boss Nick Austin, this may not necessarily be such a bad thing after all?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.