OPINION: Mattel's annus mirabilis

US correspondent Lutz Muller examines Mattel's performance in 2010.
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A year ago, a toy industry watcher would have been excused for thinking that 2010 would be Mattel’s year – the year when they were going to demonstrate to everybody that Auntie Mattel could be as hard hitting and innovative as the next guy...

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11_184_4682_184_4650_184_4362_Mattel logo 300.jpg

Mattel's annus mirabilis

A year ago, a toy industry watcher would have been excused for thinking that 2010 would be Mattel?s year ? the year when they were going to demonstrate to everybody that Auntie Mattel could be as hard hitting and innovative as the next guy...

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