OPINION: How social media can benefit the toy industry

Marketing Director at 1000heads, James Whatley, gives his tips for social media marketing.
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More and more frequently different brands are getting involved with social media both for launching their latest products and also building long term advocacy.

If you’re out to build brand awareness for parents around the latest toys to have or to have not this Christmas or if you’re simply picking up and responding to the online conversation; having simple guidelines to hand to help prevent mistakes can be invaluable.

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