Character Options is celebrating a successful launch for its new Oonies range which hits store shelves in August.
The new toy line was boosted by a dedicated video by top YouTuber 'Toys AndMe' which has amassed over 2.5 million views to date. As a part of an extensive global influencer strategy Oonies videos are now prevalent on YouTube. Added to high profile exposure online, Oonies is benefitting from extended TV presence throughout the season.
“Oonies offer kids a completely new play pattern, it’s like no other toy, it has captivated the core audience and that has been fundamental to its success," commented Mark Hunt, marketing manager at Character.
"Sales prior to our marketing campaign were impressive, but now we are advertising it has really taken off. Our plan features TV, kids’ press, mummy influencers and unboxing which has enhanced the overall appeal for the brand, demand is extremely high!”
The unique creative Moose property mesmerises kids with inflatable mini balloons that magically stick together, creating fun characters, games and challenges.