Online voucher site reports 300% increase in searches for Frozen toys

Elsa and Olaf are the most popular search terms for
Publish date:
Social count:
2 Frozen.png

Online voucher site has seen a 300 per cent increase in searches related to Frozen products.

The number of Frozen searches has steadily been on the rise in the last three weeks and the last seven days have seen a 300 per cent increase in searches from the previous week.

“In the run up to Christmas searches for Frozen related items has been steadily increasing," said Darren Williams of

"We have seen an increase within the last week of almost 300 per cent and I predict that will continue right up to Christmas Eve. Elsa and Olaf are the most popular search terms, although Anna is creeping up behind them, especially now parents have realised there’s little chance of getting their hands on the coveted Elsa merchandise. It’s amazing that a movie which came out over a year ago is still creating such a stir among children up and down the country.

“Parents are so desperate to make sure their little ones enjoy Christmas that they are going to extraordinary lengths to get hold of the merchandise. I’ve had shoppers to our site feedback to me that they’re trawling online auction sites in a bid to get hold of Elsa dresses and dolls and are prepared to pay way over the odds just to see the smile on their daughters face on Christmas morning.

“I don’t think there’s been a movie that’s created so much hype for some time, maybe Toy Story when it first came out and again when Toy Story 3 hit the screens. The hype surrounding Frozen is huge and from our experience looks like it will get even bigger as we get closer to Christmas.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.