Online milestone for Ben 10 campaign - ToyNews

Online milestone for Ben 10 campaign

Turner's Ben 10 Alien Force Game Creator site has achieved 100m plays across Europe.
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Turner Broadcasting’s online game creation tool for kids, Ben 10: Alien Force Game Creator, has hit the 100 million game plays milestone across Europe, and has seen over 300,000 games created.

The game launched on Cartoon Network in the UK in September 2009, and was subsequently rolled out across 11 European territories - Italy, Spain, Germany, Romania, Poland, Hungary, Sweden, Denmark, Norway, France and the Netherlands.

It enables kids to build and customise their own online games. Games uploaded to the Cartoon Network website can be played, shared and rated by visitors in each country.

Caroline Casey, director of digital development, EMEA at Turner Broadcasting said: "Ben 10: Alien Force Game Creator has set a new standard in gaming for kids, and we're thrilled by its success. It provides our audience with the tools to create their own sophisticated platform games and then rate or share them with their friends. Its ease of use and unique level of engagement has resulted in an application with distinct longevity, due to the wealth of new content added daily."

The most popular game is Thunder Patrol Rocket, created by an eight-year old in the UK. It features Ben 10 alien Swampfire and has been played more than 400,000 times and shared with over 270 friends.

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