Five-time Olympic medallist Nastia Liukin has teamed up with Mattel’s Fisher-Price brand to help get children active.
The Russian athlete headed to the World Olympics Gymnastics Academy in Texas to run young gymnasts through routines inspired by the Fantastic Gymnastics Dora doll.
The toy is based on the Nickelodeon show Dora the Explorer. It can perform two gymnastics routines, has seven unique moves including handstands and the splits, and it has 40 phrases in English and Spanish.
Children can coach Dora by cheering her on and can download an augmented reality app on retail shelves to watch the doll come to life. The product is priced $49.99 in the US and arrives in August.
“I've always been a true believer in setting goals and dreaming big,” said Liukin. “Building self-confidence at an early age is so important and a doll like Fantastic Gymnastics Dora is designed to inspire kids and show them that there are endless possibilities to what they can achieve – I love that.”
Susie Lecker, senior VP of Fisher-Price Friends, added: “Fantastic Gymnastics Dora features multiple ways of play to encourage children's imagination and creativity skills, as well as self-expression and confidence.
"Nastia is the perfect partner to help launch Fantastic Gymnastics Dora because she strives to reach her full potential each day and is a true champion. She continues to be a wonderful role model for young girls everywhere, just like Dora.”
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