Obama boosts Vivid range

The Obama feelgood factor hits the toy industry as firm adds Presidential Puppy to its range.
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The puppy, a replica of the Obama family's Portuguese Water Dog, Bo, is the latest addition to the Animagic Pets range from Vivid Imaginations.

The product will be available from October on a limited edition basis and will join the range of animated kittens, foals and puppies already available worldwide.

Paul Weston, Vivid’s UK chief executive commented: “We started with Honey, our newborn foal last Christmas and it was such a big success that we added more newborn pets this year with even more realistic animatronic play features.“

“Our retail price points represent great value and have enabled us to place the range with TV promotion in most international markets in addition to the UK and Ireland for this autumn.”

Vivid secured two NPD top 50 chart placings last year in the plush category with products from the range - Fluffy Go Walkies and Honey My Baby Foal.

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