NY TOY FAIR 2014: Hasbro unveils Angry Birds Stella Telepods

The latest product line from the toy company follows Rovio's announcement of the Angry Birds Stella property, featuring Stella and her group of friends.
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Hasbro has unveiled its new Angry Birds Stella: Telepods at this year's New York Toy Fair.

The latest product line from the toy company follows Rovio's announcement of the Angry Birds Stella property, featuring Stella and her group of friends.

Introduced last autumn with Rovio's Angry Birds Star Wars II and Angry Birds Go, Telepods allow fans to play both in the physical and digital space with integration with apps.

Hasbro's new Telepods will allow fans to teleport Stella and company into Rovio's upcoming Angry Birds Stella game, using smart devices to unlock extra features and content.

John Frascotti, global chief marketing officer, Hasbro, said: "We're thrilled to continue our collaboration with Rovio and offer fans a seamless integrated pay experience with the launch of the Angry Birds Stella: Telepods line.

"The new playlets and figures combined with the Telepods platform allow kids to be even more imaginative as they take Stella and her friends on new adventures in both the physical and digital worlds."

Naz Cuevas, SVP of global consumer products licensing, Rovio Entertainment, added: "Rovio is excited to continue the successful partnership with Hasbro and bring new, innovative ways to bridge the physical and digital play.

"Angry Birds Stella is an entertainment brand that will span across multiple digital and physical platforms in the coming years, and open a whole new world for our fans."


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