NY TOY FAIR 2011: Wow Stuff celebrates double accolade

Company's boss expects My Keepon and Airswimmers to outsell Dave the Funky Shoulder Monkey.
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Following Wow Stuff's success with Dave the Funky Shoulder Monkey in 2010, MD, Richard North has two new products he believes will continue the strong sales for the company.

My Keepon and Airswimmers both took awards at the recent New York Toy Fair and are garnering strong interest.

Initial orders for over 500,000 Airswimmers, which took Best Overall Toy at the TOTY awards, were taken in four days at the show.

The company says the product attracted crowds that were so deep at times that people couldn't pass the stand in the aisles.

My Keepon, which was awarded Best Science Toy, has now recorded four million views on YouTube. The total views are also rising at one new view every second.

Wow Stuff boss, Richard North commented: "Both My Keepon and Airswimmers will be mega blockbusters for Wow Stuff this year.

"We are getting more than our fair share of luck following last years 300,000 piece sales of Dave [the Funky Shoulder Monkey] in the UK as both these lines will actually exceed that number."

Pictured with the Keepon award is Karen Lee-Parkinson, head of public relations at the firm.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.