NY TOY FAIR 2011: TOTY winners announced

Mattel, Hasbro and Leapfrog were the big winners at the US Toy of the Year awards.
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Mattel and Hasbro won three of the 11 categories, while Leapfrog won two. The coveted Toy of the Year was won by Mattel's Sing-a-ma-jigs pre-school property.

The winners were as follows:

Toy of the Year
The Sing-a-ma-Jigs - Mattel

Activity Toy of the Year
Crayola Color Wonder Sound Studio - Crayola

Boy Toy of the Year
NERF N-Strike Stampede ECS Blaster - Hasbro

Educational Toy of the Year
Leapster Explorer Learning Experience - LeapFrog

Game of the Year
Scrabble Flash - Hasbro

Girls' Toy of the Year
Squinkies Cupcake Surprize Bake Shop - Blip Toys

Infant/Toddler Toy of the Year
My Own Leaptop - LeapFrog

Innovative Toy of the Year
The Sing-a-ma-jigs - Mattel

Outdoor Toy of the Year
NERF Super Soaker Shot Blast - Hasbro

Pre-school Toy of the Year
The Sing-a-ma-jigs - Mattel

Property of the Year
Toy Story 3 - Disney Consumer Products

Specialty Toy of the Year
Hexbug Nano Habitat Set - Innovation First Labs



US trade salutes award winners

Hasbro, Mattel, Zizzle and Wild Planet were among the big winners at the annual US Toy of the Year Awards on the eve of the opening of the American International Toy Fair.

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