NY TOY FAIR 2011: TOTY winners announced

Mattel, Hasbro and Leapfrog were the big winners at the US Toy of the Year awards.
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Mattel and Hasbro won three of the 11 categories, while Leapfrog won two. The coveted Toy of the Year was won by Mattel's Sing-a-ma-jigs pre-school property.

The winners were as follows:

Toy of the Year
The Sing-a-ma-Jigs - Mattel

Activity Toy of the Year
Crayola Color Wonder Sound Studio - Crayola

Boy Toy of the Year
NERF N-Strike Stampede ECS Blaster - Hasbro

Educational Toy of the Year
Leapster Explorer Learning Experience - LeapFrog

Game of the Year
Scrabble Flash - Hasbro

Girls' Toy of the Year
Squinkies Cupcake Surprize Bake Shop - Blip Toys

Infant/Toddler Toy of the Year
My Own Leaptop - LeapFrog

Innovative Toy of the Year
The Sing-a-ma-jigs - Mattel

Outdoor Toy of the Year
NERF Super Soaker Shot Blast - Hasbro

Pre-school Toy of the Year
The Sing-a-ma-jigs - Mattel

Property of the Year
Toy Story 3 - Disney Consumer Products

Specialty Toy of the Year
Hexbug Nano Habitat Set - Innovation First Labs


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.