NY TOY FAIR 2011: Nickelodeon unveils new Dora and Spongebob lines

Firm reveals details of the next wave of toys for its evergreen properties.
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Fashion dolls, construction sets, games and Lego building sets unveiled at New York Toy Fair.

Hot on the heels of its deal with Spin Master for Victorious, Nickelodeon Consumer Products has unveiled further new lines for Dora the Explorer and Spongebob Squarepants at New York Toy Fair.

First up, Fisher-Price is showcasing a wide range of Dora the Explorer product. This includes the Dora Dress-up Collection Doll, plus four fashion packs; Flower Girl Dora; Dance & Sparkle Ballerina Dora; Suds and Style Fairy Dora; Magical Fairy Dora; Dora Fiesta Favourites Kitchen; and Dora the Explorer Learn through Music Touchpad Software.

To read the full story on our sister site, licensing.biz, please click here.


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