Disney's new toy range includes more than 300 toys, which were launched by Michael Caine, voice of the new Cars 2 British agent, Finn McMissile and actress Emily MOrtimer, voice of his spy-in-training, Holley Shiftwell.
The toy line includes interactive toys which speak and climb walls, new collectable die-cast cars and buildable play-sets. The hero products included Mattel's Lightning McQueen Alive and Lego's Spy Jet Escape.
The event also included a sneak peek at the upcoming multi-platform Cars 2: The Video Game and a first look at a life-size Finn McMissile car.
“The first Cars film has been a phenomenon because kids love the characters and racing. Cars 2 not only has great racing, but it also has a spy twist that is pure toy bliss,” said Vince Klaseus, senior vice president of Global Toys, Disney Consumer Products.
“Cars 2 is our largest toy line yet with more 300 new toys and it offers something for everyone – we have cars that can be dramatically customised in wild and expressive ways, cars that transform and even cars that climb walls.”
Cars 2 is released on July 22nd and is directed by John Lasseter, who also directed the prequel to the movie.