NY TOY FAIR 2011: Michael Caine unveils Cars 2 toy line

Actor joined by Emily Mortimer to launch the collection and reveal new film characters.
Publish date:
5_Michael Caine, Emily Mortimer, Cars 2.jpg

Disney's new toy range includes more than 300 toys, which were launched by Michael Caine, voice of the new Cars 2 British agent, Finn McMissile and actress Emily MOrtimer, voice of his spy-in-training, Holley Shiftwell.

The toy line includes interactive toys which speak and climb walls, new collectable die-cast cars and buildable play-sets. The hero products included Mattel's Lightning McQueen Alive and Lego's Spy Jet Escape.

The event also included a sneak peek at the upcoming multi-platform Cars 2: The Video Game and a first look at a life-size Finn McMissile car.

“The first Cars film has been a phenomenon because kids love the characters and racing. Cars 2 not only has great racing, but it also has a spy twist that is pure toy bliss,” said Vince Klaseus, senior vice president of Global Toys, Disney Consumer Products.

“Cars 2 is our largest toy line yet with more 300 new toys and it offers something for everyone – we have cars that can be dramatically customised in wild and expressive ways, cars that transform and even cars that climb walls.”

Cars 2 is released on July 22nd and is directed by John Lasseter, who also directed the prequel to the movie.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.