Tomy, who has held the UK master toy licence since 2001 and France since 1998, has committed to the development of new products for the next three years.
New products for 2009 will include Teletubby Bob Along Bath Toys for the youngest fans and Po’s Matching Game, a game bringing the most popular Teletubbies character to life.
Tomy has enjoyed recent success with the Teletubbies brand. The Dance with Me Teletubby, launched in 2008, is the most realistic Teletubby toy to date. The feature plush was last year voted as one of Hamley’s Top Toys for Christmas and listed by Dream Toys as a top 12 pre-school toy.
Anna Hewitt, head of International Licensing for BBC Worldwide said: “The Teletubbies have a unique and enduring appeal for pre-school children but with a constantly renewing audience base it’s paramount that we retain a creative edge.
“Tomy is the ideal partner to ensure we continue to deliver on innovation for this age-group, and we’re delighted to be continuing our long-standing relationship with them.”
Joanne Gray, European head of business at Tomy commented:
“Tomy is delighted to have renewed its contract with BBC Worldwide to develop Teletubbies toys. Our range is extremely popular with parents and children who love the soft and cuddly Teletubbies toys with realistic and engaging play features.
“Tomy has exciting plans for the brand, developing more new and innovative toys which will expand the range across categories and bring joy to new and existing Teletubbies fans across Europe.”