NPD: Toy industry sees early growth in 2010

January saw a positive start to 2010 with the total traditional toy market up three per cent in value versus 2009.
Author:
Publish date:
11_Lego Toy Story 3 Buzz Lightyear.jpg

For the first time since the Woolworths closure, the market is showing growth driven by an increase in average price, now £5.67 versus £5.20 a year ago.

Despite the challenging economic conditions in 2009, the high price points (£20+) continued to grow and this trend has carried over into January with £20-plus price up eight per cent on last year.

To read the full feature, please click here.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.