NPD: Toy industry sees early growth in 2010

January saw a positive start to 2010 with the total traditional toy market up three per cent in value versus 2009.
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For the first time since the Woolworths closure, the market is showing growth driven by an increase in average price, now £5.67 versus £5.20 a year ago.

Despite the challenging economic conditions in 2009, the high price points (£20+) continued to grow and this trend has carried over into January with £20-plus price up eight per cent on last year.

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