NPD ties with ToyNews

ToyNews and NPD have further extended their partnership with a new deal, providing readers with even more free market data.
Publish date:
Social count:
5_184_4550_NPD Logo 300.jpg

The agreement extends ToyNews’ coverage to include improved category analysis, more detailed sector trends and also extends NPD’s licensing data to sister site

Jez Fraser-Hook, director of NPD’s toy business, said: "NPD are very happy to continue to work hand in hand with ToyNews to provide quality insight into the challenging UK toy market. We hope that readers continue to find something of interest among the new articles and information to be provided."

NPD has had a partnership with leading entertainment and leisure trade publisher Intent Media for eight years. But this deal is the biggest yet, covering more content and stretching across two of Intent's leading brands.

"This extended deal with NPD highlights our commitment to providing readers with high quality information in print and online," said publisher Stuart Dinsey.

"The partnership further underlines our market leadership position, which is proven by everything from ABC and Google Analytics stats to word of mouth.
There is more to come too, including an iPhone business app for execs on the move and an expansion of our contract publishing and business networking solutions."

Intent Media also publishes the leading trade titles for markets such as video games, home computing, musical instruments, mobile content, live sound and cycling.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.