NPD: Success for toys amid last year's economic crisis

A look back over 2009 shows a market of two halves...
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“There is no doubt that the closure of Woolworths at the beginning of 2009 impacted the market, hitting the manufacturers more than the retailers,” commented Jez Fraser- Hook, director of The NPD Group’s Toy Business in the UK.

“Most retailers increased their toy business while there were differing stories across the manufacturers. It’s also been hard to tell, throughout the year, how much the general economic conditions impacted the toy market. Even without the Woolworths closure there’s a possibility the toy market would have been down in the year.”

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