NPD: Peppa Pig joins top five properties

Our exclusive NPD data shows Peppa Pig has knocked Little Tikes off the top properties list for August.
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Last month's top two places remained the same with Transformers and Ben 10 holding on to their first and second places respectively.

Star Wars jumped from fifth to third place in the August rankings and evergreen brand Thomas and Friends hung on to its fourth ranking as it moves towards its 65th anniversary.

The top five properties for August are as follows:

1. Transformers
2. Ben 10
3. Star Wars
4. Thomas and Friends
5. Peppa Pig


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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.