NPD: New brands boosted by half-term holidays

Toy sales in February continued to grow, up seven per cent in value for the month.
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The final week of February drove most of the month’s growth with sales up 25 per cent on last year, helped by the half-term holiday that week.

Prices continued to grow with the average selling price now £5.70. Both building sets and plush sectors continue to drive the market, but overall seven out of the 11 super categories are showing growth year to date.

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