Total toy market performance slowed in September, with value sales down four per cent. However, year to date, the total market continues to grow, up three per cent. The average selling price for September declined to £6.68 from £6.80 last year – the first time it has fallen in 2011.
LeapFrog’s LeapPad Explorer tablet was the number one item across total toys for the month, and VTech’s Innotab has also positively impacted the category since launch.
To see the NPD's full analysis for September, only on ToyNews, click here.