NPD: Blockbuster films lift summer sales

The total UK toy market grew by four per cent in H1 2011. Read our exclusive NPD analysis here.
Publish date:
Social count:

While the toy market value was up for the first two quarters, the NPD figures, exclusive to ToyNews, showed that unit sales fell by ten per cent.

The fall in unit sales was due largely to a peak in high volume, low price World Cup related stickers and cards sold in 2010. This also impacted the average selling price, which increased from £5.12 YTD June 2010, to £5.96 YTD June 2011.

Star Wars took the top spot in the properties chart and good weather early on in the year helped Intex' Easy Set pools earn the best property progression title for the month of June.

Transformers 3 Plus Assortment was the best item progression for June on the back of the hype for the new film.

To read the full analysis from NPD, only in ToyNews, simply click here.

And to catch up with the monthly and year to date charts, head over here.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.