NPD: Ben 10 is top property

Boys' brand retains its number one spot in NPD's top properties list for April 2009.
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The top five properties for April 2009 were as follows:

  1. Ben 10
  2. Star Wars
  3. Thomas and Friends
  4. In the Night Garden
  5. High School Musical

The property showing the best progression during the month was Character Options' recently launched HM Armed Forces range. The property leapt from 665th place to 271st.

The item showing the best progression according to the data was Vivid imaginations' Monsters vs. Aliens Mini Figure Two-Pack. The film was released in the UK during April and the roy range has already rocketed up the charts from 708th place to 87th.


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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.