NPD: Barbie knocks Peppa off top five

Our exclusive NPD data shows Lego City and Barbie have joined the top five properties.
Publish date:

The top three properties have re-shuffled, but remained the same names, with Ben 10 regaining pole position, and Star Wars and Transformers taking second and third.

Pre-school favourites, Thomas and Friends and Peppa Pig were pushed out of the top five in favour of Barbie in fourth place, as the brand sees a number of new licensing deals being signed and evergreen boys' favourite Lego City in fifth place.

The top five properties for week 39 (value) are as follows:

1. Ben 10
2. Star Wars
3. Transformers
4. Barbie
5. Lego City


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.