NPD: Barbie knocks Peppa off top five

Our exclusive NPD data shows Lego City and Barbie have joined the top five properties.
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The top three properties have re-shuffled, but remained the same names, with Ben 10 regaining pole position, and Star Wars and Transformers taking second and third.

Pre-school favourites, Thomas and Friends and Peppa Pig were pushed out of the top five in favour of Barbie in fourth place, as the brand sees a number of new licensing deals being signed and evergreen boys' favourite Lego City in fifth place.

The top five properties for week 39 (value) are as follows:

1. Ben 10
2. Star Wars
3. Transformers
4. Barbie
5. Lego City


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