The bespoke display showcases the new handheld device ahead of the official UK product launch on Monday August 15th.
On the day of the launch, the toy retailer will offer shoppers the chance to win a LeapPad Explorer and games package every hour by signing up to the free prize draw in store.
The offer will be promoted on Hamleys’ in-store radio station where the winners will also be announced throughout the day.
Samantha Harris, marketing manager at LeapFrog commented: “The Hamleys’ window display is a great opportunity for us to make a clear statement that the LeapPad Explorer is on its way.
"Being featured in such a key, high footfall London location will help drive pre-Christmas sales and ensure that LeapPad Explorer is at the top of every child’s Christmas wish list.”