PxPixel
Now Leapfrog stars in Hamleys window - ToyNews

Now Leapfrog stars in Hamleys window

As part of the LeapPad launch, Leapfrog has joined Moshi and Doctor Who in the windows.
Author:
Publish date:
3598_mypictr_300x300.jpg

The bespoke display showcases the new handheld device ahead of the official UK product launch on Monday August 15th.

On the day of the launch, the toy retailer will offer shoppers the chance to win a LeapPad Explorer and games package every hour by signing up to the free prize draw in store.

The offer will be promoted on Hamleys’ in-store radio station where the winners will also be announced throughout the day.

Samantha Harris, marketing manager at LeapFrog commented: “The Hamleys’ window display is a great opportunity for us to make a clear statement that the LeapPad Explorer is on its way.

"Being featured in such a key, high footfall London location will help drive pre-Christmas sales and ensure that LeapPad Explorer is at the top of every child’s Christmas wish list.”

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.