Now Leapfrog enters the App Store

Scout's ABC Garden features the top-selling plush toys, Scout and Violet
Author:
Publish date:
Social count:
0
5_LeapfrogApp.jpg

Although the electronic toy maker has its own kids' version of the iPad, the LeapPad, this is the firm’s first venture onto the App Store.

LeapFrog says Scout’s ABC Garden incorporates features which have made the firm a leader in the learning space, with products like the Explorer.

The maiden app customises the experience based on the child’s name, favourite food, favourite colour and favourite animal. It is designed to “encourage children to explore letter names and sounds step by step.”

Craig Hendrickson, senior vice president and chief product officer for LeapFrog, explained: “We are taking personalisation to a higher level by alerting parents when their child is learning, and giving parents the ability to share these important learning milestones with friends and family through email and social channels.

“LeapFrog is bringing everything we know about learning and fun to the app marketplace with our adorable and very successful puppies, Scout and Violet”, he added

Scout’s ABC Garden is available on the App Store now for £2.39

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.