The ToyNews' Toy & Game Inventors Workshop is gathering pace, with Cartamundi coming on board as event sponsor.
The playing card specialist has pledged support to the one-day conference and business event, and will be a key part of the afternoon pitch sessions.
This will see inventors given the chance to pitch their ideas and inventions to representatives from leading toy manufacturers and distributors.
Hasbro and Asobi have also been confirmed as sponsors.
"At a time of constant change, inventors are needed more than ever to turn technological potential into new, exciting toys and games," said Trudi Bishop, head of marketing and licensing at Cartamundi. "The Toy & Games Inventors Workshop meets a real need - not just to encourage and inspire invention, but also to give inventors practical support and advice.
"We are Cartamundi would like to offer our congratulations to Intent Media for taking practical steps to meet this need. This initiative is long overdue - and very welcome. We're very excited to be part of the very first UK Toy & Game Inventors Workshop."
The ToyNews' Toy & Game Inventors Workshop takes place on Monday, September 22nd at Rich Mix, Bethnal Green Road, London E1.