Ninjago takes Toy of the Year at Australian toy awards

Lego IP wins Boys Toy of the Year and overall award at ceremony last night.
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The Industry Awards ceremony, hosted by the Australian Toy Association (ATA), marked the eve of the first day of the Australian Toy Hobby and Nursery Fair 2011.


The Australian toy industry is worth $1.4 billion annually and Aussie parents spend an average of $600 on toys for their kids each year, twice the amount spent 15 years ago, with an average of $18 per toy.


"The industry's in good shape" says John Redenbach, Australian Toy Association judge.

"Australia is one of the few developed countries with a birth growth - it's produced a lot of little taxpayers.

“The toy spend has increased by $15,000 a month since the baby bonus was introduced."

The full list of winners was as follows:

Toy of the Year and Boys Toy of the Year - Ninjago Starter Set - Lego


Girls Toy of the Year - Zhu Zhu Puppy Range - Cepia

Pre-school Toy of the Year - Spiro Bouncer – TP Activity
 Toys

Games Toy of the Year - The Logo Board Game – Drumond Park


Outdoor Toy of the Year – Nitro - Zinc 


Craft Activity Toy of the Year - Whipple Cupcake Set – International Playthings


Licensed Product of the Year and Girls Licensed Product - Mega Blocks Dora's Vacation Bus – Mega Brands

Boys Licensed Product - Moshi Monster Range – Hunter Toys


Pre-school Licensed Product – Duplo Brand Cars Mack's Road Truck - Lego


Hobby Product of the Year - Diamond Micro Helicopter


Nursery Product of the Year – Eva Soft Blocks - Edtoy


Educational Toy of the Year - Money Wise Activity Set – Education Plus


Australian Development Award - Credz Collectable Coins, Shannon Prum

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