Ninjago takes Toy of the Year at Australian toy awards

Lego IP wins Boys Toy of the Year and overall award at ceremony last night.
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The Industry Awards ceremony, hosted by the Australian Toy Association (ATA), marked the eve of the first day of the Australian Toy Hobby and Nursery Fair 2011.

The Australian toy industry is worth $1.4 billion annually and Aussie parents spend an average of $600 on toys for their kids each year, twice the amount spent 15 years ago, with an average of $18 per toy.

"The industry's in good shape" says John Redenbach, Australian Toy Association judge.

"Australia is one of the few developed countries with a birth growth - it's produced a lot of little taxpayers.

“The toy spend has increased by $15,000 a month since the baby bonus was introduced."

The full list of winners was as follows:

Toy of the Year and Boys Toy of the Year - Ninjago Starter Set - Lego

Girls Toy of the Year - Zhu Zhu Puppy Range - Cepia

Pre-school Toy of the Year - Spiro Bouncer – TP Activity

Games Toy of the Year - The Logo Board Game – Drumond Park

Outdoor Toy of the Year – Nitro - Zinc 

Craft Activity Toy of the Year - Whipple Cupcake Set – International Playthings

Licensed Product of the Year and Girls Licensed Product - Mega Blocks Dora's Vacation Bus – Mega Brands

Boys Licensed Product - Moshi Monster Range – Hunter Toys

Pre-school Licensed Product – Duplo Brand Cars Mack's Road Truck - Lego

Hobby Product of the Year - Diamond Micro Helicopter

Nursery Product of the Year – Eva Soft Blocks - Edtoy

Educational Toy of the Year - Money Wise Activity Set – Education Plus

Australian Development Award - Credz Collectable Coins, Shannon Prum


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