Nickelodeon partners with Fisher-Price for Shimmer and Shine toys

The company will showcase the new toy line at New York Toy Fair.
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Nickelodeon’s pre-school series Shimmer and Shine is set to get its first toy line from Fisher-Price.

The toy firm will showcase the new line at New York Toy Fair, which will include basic and deluxe dolls and accessories.

Jennifer Caveza, senior VP for toys at Nickelodeon Consumer Products, said: “We’re thrilled to partner with Fisher-Price on this adorable girls’ toy line that brings the magical world of Shimmer and Shine to life.”

You can check out the rest of the story over at our sister site Licensing.biz.

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